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Graphic EssentialsGraphic Essentials
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About Us & How We Do Our Thing

Who We Are:  Starting as a humble two car garage studio operation, we have since evolved.

Graphic Essentials has been committed to providing our clients professional print and internet marketing and communications services and the same creative edge that has made us successful. Based in Baltimore, Maryland, Graphic Essentials, LLC, was founded by partners Philip L Iglehart and Tracy Hetzel. Graphic Essentials strives to provide you with our great attention to detail and dedication to quality.

Graphic Essentials will assist you with your print advertising, corporate identity, collateral material, event promotion, direct mail, annual report and/or website development.

Talent, efficiency, commitment to quality and individualized attention allow us to provide you the best in visual impact. If you can dream it, we can do it. Let Graphic Essentials be your solution.

Our Process:  After researching your industry and competition, we create a smooth interface for your clients.

While we employ our 2 Click Theory℠ in every digital project, we strive to make the user experience as simple as possible. It’s not like we are picking up phones that are attached to the wall with a coil anymore, we do want to feel a real connection. Our process brings people in and engages them. And we are quite experienced with the tactile experience.

The left side is detail oriented. Using our left brain allows us to recognize the smallest details and pieces of the puzzle creating cohesiveness through the minutiae. It also helps keep us organized and on task.

The right side functions for design (and let’s not forget for fun). It allows us to recognize the artful nature of shapes and colors while driving us to create things of beauty. Seeing the forest through the trees is the right brain’s job.

When it comes to designing we use every single brain cell! It’s not just about coming up with an idea, it’s about all-out inspiration! And we get inspired when we collaborate. Collaboration in the office, with our clients and between both sides of our brains. We are also inspired by what we see and experience in everyday life and the constant innovations in our evolving world. All this inspiration leads to some damn good design and lots of satisfied clients. We not only see design in our brains, we feel it in our very bones.

  • Just saw the multiple ticket sales option on the website.
    You guys rock!!!!

    Peggy O'Neill, International Security Foundation
  • Having an awesome website that handles tickets sales!  I’ve died and gone to heaven—this is so easy this year!

    Peggy O'Neill, International Security Foundation
  • I just called to gush! about this graphic you guys made about the anatomy of design, with the head and all of the thinking, and I’ve just got to say I work in the design industry with architects, I’m a consultant, and I don’t think I have ever seen something so clearly depicted as what you guys created and I think… the graphic is just brilliant, You know what? I just wanted to call and give you guys kudos and say, amazing work. Congratulations on putting something together that captures an abstract thought so so so clearly. Hope you’re having a great day. Take it easy…”

    Jean Leathers, Practice Clarity
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