The left side is detail oriented. Using our left brain allows us to recognize the smallest details and pieces of the puzzle creating cohesiveness through the minutiae. It also helps keep us organized and on task.
The right side functions for design (and let’s not forget for fun). It allows us to recognize the artful nature of shapes and colors while driving us to create things of beauty. Seeing the forest through the trees is the right brain’s job.
When it comes to designing we use every single brain cell! It’s not just about coming up with an idea, it’s about all-out inspiration! And we get inspired when we collaborate. Collaboration in the office, with our clients and between both sides of our brains. We are also inspired by what we see and experience in everyday life and the constant innovations in our evolving world. All this inspiration leads to some damn good design and lots of satisfied clients. We not only see design in our brains, we feel it in our very bones.